About
Welcome to Tiana Outlet, where luxury meets affordability without the middleman. As the manufacturer, we take pride in bringing our exquisite jewelry collection directly to you (“M2C - manufacturer to consumer” model), ensuring that each piece reflects our commitment to quality, craftsmanship, and exceptional value. By purchasing directly from us, you're not just acquiring a piece of jewelry; you're embracing the artistry and passion that goes into its creation.
Our story is one of innovation and dedication. With years of experience in jewelry manufacturing, we've honed our skills to produce pieces that are not only beautiful but are also made with the highest ethical and sustainability standards. Our direct-to-consumer model allows us to offer these stunning pieces at prices significantly lower than traditional retail, making luxury jewelry accessible to a wider audience.
Sustainability and ethical practices are the core of our business. We control every step of the manufacturing process, from sourcing ethically mined gemstones and metals to the final creation of the jewelry. This ensures that each piece is produced with respect for the environment and the people behind the craftsmanship. By choosing us, you're supporting a brand that prioritizes ethical practices and sustainable luxury.
Discover a world of breathtaking jewelry, knowing that each purchase directly supports the artisans and craftspeople who bring these pieces to life. Whether you're seeking the perfect engagement ring, a statement piece for an upcoming event, or a timeless gift for someone special, our collection promises unparalleled quality, direct from the manufacturer. Experience the difference of purchasing straight from the source, where quality meets conscience in every piece.
Manufacturer-to-Consumer (M2C) Business Model
The Manufacturer-to-Consumer (M2C) business model, also known as Factory-to-Consumer (F2C), involves manufacturers selling directly to consumers. In this model, the company producing the item assumes the role of the retailer, eliminating the need for intermediaries like wholesalers or suppliers.
DIRECT-TO-CONSUMER VS TRADITIONAL RETAILER
Traditional Retailer involves selling products through intermediary channels like physical stores, while direct-to-consumer (DTC) models sell products directly to consumers online.
DTC brands have more control over the brand experience, inventory management, and customer relationships compared to traditional retailers.
DTC brands can command higher margins due to eliminating intermediaries, while traditional retailers operate on lower margins due to overhead costs.